Website & SEO guides

Trades

Google Local Services Ads for Plumbers, Electricians and HVAC Contractors

The Google Verified badge that replaced Google Guaranteed, the screening steps, pay-per-lead pricing, lead credits and reviews.

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Does Your Contractor License Number Have to Be on Your Website?

The actual advertising rules in eight states and New York City, where to put the number, and a checklist.

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Local SEO for Plumbers, Electricians and HVAC Contractors

Google's local ranking factors, service-area Business Profile rules, service pages, reviews, schema and a 90-day plan.

Read the article → Behavioral health

SEO for Addiction Treatment Centers

How a licensed program can rank against directories and call centers: the pages you need, local SEO, Google spam rules, EKRA and privacy-safe measurement.

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Google Ads for Addiction Treatment Centers: What the Policies Require

LegitScript and Google certification, ad and landing page rules, remarketing limits, HIPAA-safe conversion tracking, and a pre-launch checklist.

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LegitScript Certification and Your Addiction Treatment Website

What LegitScript reviews on an addiction treatment website before Google and Meta will run your ads: standards, fees, timeline, and a pre-application checklist.

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Tracking Pixels on Behavioral Health Websites: The HIPAA and Privacy Risk

Meta Pixel, Google Analytics and HIPAA on treatment and therapy websites: what HHS, the courts and the FTC have said, where data leaks, and a checklist.

Read the article → 🇺🇸 Veterans

Why We Build Websites for Veteran-Owned Businesses

You served this country. We build your website at 15% off — permanently. Why veteran owners deserve a better deal, and how we deliver it.

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How to Market a Veteran-Owned Business Online

SBA VetCert certification, the Google "Veteran-owned" attribute, the directories that matter, and telling your service story right.

Read the playbook → Websites

How to Build a Business Website That Actually Grows Your Business

The step-by-step guide to a website that ranks in Google and AI search, earns customer trust, and generates leads.

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SEO Basics: A Beginner's Guide to Search Engine Optimization

The fundamentals of SEO — technical SEO, content, keywords, backlinks, and how to rank in both Google and AI search.

Read the guide → Healthcare

SEO for Medical Practices: Growing Your Practice Online

How doctors and healthcare practices attract new patients, build trust online, and win local search rankings.

Read the guide → Legal

SEO for Attorneys: Growing Your Law Firm Online

How law firms improve Google rankings, attract more qualified clients, and build long-term authority online.

Read the guide → Tools

Website Investment Calculator

Two questions. Clear numbers. No email required.

Calculate your cost → Local SEO

The Complete Guide to Local SEO

Five factors decide who ranks when customers search near you. What they are, in order of impact.

Read the guide → Local SEO

Google Business Profile Optimization

Your GBP usually appears above your website in local search. The complete checklist, plus the monthly maintenance schedule.

Read the checklist → SEO

Building Website Authority

Why one site ranks and another doesn't. The four ways authority is earned — and what it costs to build.

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